The commercial engine behind your revenue growth
We embed inside your business to build the pipeline, run the deals, and close the revenue—combining strategy, execution, and leadership in one commercial function.
“The results the team were able to get were amazing!”
Trusted by high-growth brands
Trusted by high-growth brands
How we help.
Fractional CRO
A senior commercial leader embedded in your business. We build the sales function, manage the pipeline, and close the deals — on a retainer that costs a fraction of a full-time hire.
Strategic Sales Consultancy
Go-to-market strategy, pricing architecture, and sales process design. For founders who need a plan before they need a team.
HubSpot & CRM Consultancy
Migration, implementation, and optimisation from a certified HubSpot Solutions Partner. Your CRM should drive revenue, not collect dust.
Founder Sales Advisory
One-to-one sessions with a commercial operator who has closed over £60 million in services and SaaS revenue. For the specific question you need answered now.
The commercial
gaps we fix.
Founder-led sales
Revenue slows down the moment the founder steps out of the process. We build a sales function that does not depend on one person being in every call.
No senior sales leadership
You need commercial judgement, but not the cost, risk, and delay of a full-time senior hire. We embed experienced leadership from day one.
Inconsistent pipeline
If your pipeline is built on memory, spreadsheets, or scattered follow-ups, growth stays unpredictable. We bring structure, visibility, and discipline.
CRM that no one trusts
A CRM should drive decisions, not collect dust. We fix the process underneath it, then make the system work the way your team actually sells.
Strategy without execution
Most firms leave you with a deck and disappear. We stay in the room, do the work, and help turn commercial plans into closed revenue.
Stalled complex deals
When enterprise deals stall, procurement slows and momentum drops. We help navigate the path from first conversation through to a signed contract.
When you work with TrinityHawk, you’re not hiring one person. You’re bringing in a commercial function that blends senior leadership, hands-on execution, and operational support. Different skill sets. Different levels of seniority. One shared goal: helping your business close better deals and build a revenue engine that lasts.
Meet our experts
Dale Shephard
Founder & CRO
TrinityHawk was founded by Dale Shephard to solve a problem he kept seeing: ambitious businesses with great products and no commercial infrastructure to sell them. With a team of five, clients across the UK, US, and Iceland, and a track record that includes seven-figure enterprise deals, TrinityHawk is not a solo consultant with a LinkedIn profile. It is an established firm that executes.
What our clients say.
“They say in sales you should underpromise and overdeliver—and that perfectly captures my experience working with Dale. He has consistently gone above and beyond, exceeding every expectation I had. I'll admit, I was initially hesitant about bringing on another advisor. In the past, it often meant more pressure and more work on my plate—something I simply didn't have capacity for. But with Dale, it's been the complete reverse—he's made my life easier, not harder. He stepped in, took initiative, and got things moving without needing constant input from me. Thanks to Dale, I've connected with key people who've helped me gain deeper clarity on what my startup needs in order to scale effectively. More than just a strategic partner, Dale has become a trusted sales mentor. I genuinely look forward to every meeting with him—he consistently adds value, follows through, and gets things done without needing to be micromanaged. Dale's support has made a real difference, and I'm grateful to have him in my corner.”
“With TrinityHawk on board, we've moved from start-up through scale-up, to grown-up. Dale was/they were instrumental in maturing the organisation, delivering key points of insight and wisdom, and enabling us to be driven by data where it counts. We're finally in flow - delivering at a higher point of excellence. TrinityHawk opened us up to seeing sales as a living, breathing adaptable space, thanks to super clear metrics and understanding how to develop a deeply symbiotic relationship between our people, tech and customers.”
“They say in sales you should underpromise and overdeliver—and that perfectly captures my experience working with Dale. He has consistently gone above and beyond, exceeding every expectation I had. I'll admit, I was initially hesitant about bringing on another advisor. In the past, it often meant more pressure and more work on my plate—something I simply didn't have capacity for. But with Dale, it's been the complete reverse—he's made my life easier, not harder. He stepped in, took initiative, and got things moving without needing constant input from me. Thanks to Dale, I've connected with key people who've helped me gain deeper clarity on what my startup needs in order to scale effectively. More than just a strategic partner, Dale has become a trusted sales mentor. I genuinely look forward to every meeting with him—he consistently adds value, follows through, and gets things done without needing to be micromanaged. Dale's support has made a real difference, and I'm grateful to have him in my corner.”
Ready to build a commercial engine that delivers?
If you need help building a sales engine or closing complex deals, Trinity Hawk can help. Start with a conversation and we’ll tell you if there’s a fit.
Get in touch