Your revenue should not stop when you do.
TrinityHawk is embedded revenue leadership for founder-led service businesses. We own the number with you, build the commercial engine, and measure ourselves on what still works after we leave.
£60m+ closed · UK, US and Iceland · Certified HubSpot Solutions Partner
Trusted by founders across the UK, US and Iceland.
Trusted by founders across the UK, US and Iceland.
You do not have a delivery problem. You have a revenue engine problem.
The pattern is always the same. You close the deals. You chase the follow-ups. The forecast lives in your head. The CRM is a graveyard. Referrals are the only reliable source of new business. And every time you step back, revenue steps back with you.
That is not a discipline problem and it is not an effort problem. It is an architecture problem. The business was built so that you are the system. Most founder-led service firms hit that ceiling somewhere between £1m and £5m, and then sit there.
We move the credibility from you, and into the business.
That is the actual job. Not a strategy document. Not a training day. Every engagement is measured on one thing: what still works after we leave.
It is also what we have done ourselves. TrinityHawk was founder-led too, and we are building our own commercial engine in public, because we would rather show you the transition than describe it.
Fixed scope. Fixed price. Time-boxed.
No open-ended retainers and no discovery phase that bills for three months before anything changes. You start with a defined piece of work, you see what we actually do, and you decide whether to go further.
How we help.

Fractional Deal Management
We embed in your business to build the pipeline, run the deals and close the revenue. Strategy, execution and leadership in one commercial function.

CRM and RevOps Audit
A diagnostic on your toolstack, data and sales process. You get a staged pipeline with rules people will actually follow, and a clear view of what your CRM should be doing. Migration and implementation from a certified HubSpot Solutions Partner, across HubSpot, Reevo and GoHighLevel.

Executive Deal Desk
Senior review and strategy on the deals that matter, on a day rate. One-to-one sessions with a commercial operator who has closed over £60 million in services and SaaS revenue. For the specific deal you need to win now, not a generic playbook.

Sales Coaching, Advisory and Enablement
We are not trainers. This is advisory and coaching for the people already doing the selling, built around your deals rather than an off-the-shelf curriculum. Most firms overlook it and go elsewhere for it, which is why the capability never sticks.
The pattern is the same everywhere, but the language is not. See how this works for technology and ERP implementation partners, or for agencies and professional services firms.
The commercial
gaps we fix.
Whether you’re an early-stage founder or a business that has stalled, the pattern is the same: a great product and no commercial infrastructure to sell it. We bring the leadership, the plan and the hands-on execution to fix that.
Founder-led sales
Every live deal requires the founder in the room. When capacity is full, the pipeline freezes. We build a sales function that does not depend on one person being in every conversation.
No senior sales leadership
You need commercial judgement, but not the cost, risk, and delay of a full-time senior hire. We embed experienced leadership from day one.
Inconsistent pipeline
If your pipeline is built on memory, spreadsheets, or scattered follow-ups, growth stays unpredictable. We bring structure, visibility, and discipline.
CRM that no one trusts
A CRM should drive decisions, not collect dust. We fix the process underneath it, then make the system work the way your team actually sells.
Strategy without execution
We don't hand you a deck and leave. We stay in the room and help close the deals.
Stalled complex deals
When enterprise deals stall, procurement slows and momentum drops. We help navigate the path from first conversation through to a signed contract.
When you work with TrinityHawk, you’re not hiring one person. You’re bringing in a commercial function that blends senior leadership, hands-on execution, and operational support. Different skill sets. Different levels of seniority. One shared goal: helping your business close better deals and build a revenue engine that lasts.
Meet our experts
Dale Shephard
Founder & CRO
TrinityHawk was founded by Dale Shephard to solve a problem he kept seeing: ambitious businesses with great products and no commercial infrastructure to sell them. With clients across the UK, US, and Iceland, and having closed over £60 million in services and SaaS revenue, TrinityHawk is not a solo consultant with a LinkedIn profile. It is an established firm that executes.


What our clients say.
Common questions
How do I reduce founder dependency in sales?
Founder dependency ends when the three things only the founder does are moved into the business: the relationships, the judgement about which deals are real, and the follow-through. In practice that means a defined pipeline with entry and exit rules, a forecast that lives in a system rather than the founder's head, and someone other than the founder leading the commercial conversation, with the founder free to sit in as the expert, not the salesperson. TrinityHawk does this as an embedded engagement, typically starting with a RevOps audit and moving into fractional deal management once the pipeline is running.
How do I fix my sales pipeline as a founder of a service business?
A pipeline that will not forecast is usually not a pipeline: it is a list of conversations with no shared definition of what moves a deal forward. Fixing it starts with stages defined by buyer behaviour rather than internal optimism, entry and exit rules for each stage, and one owner per deal. Only then does CRM configuration help, which is why so many CRMs sit unused: the tool was asked to record a process that had never been designed.
Who can help a service business owner close more deals?
Options range from sales training, which improves technique, to outsourced SDR agencies, which buy activity at the top of the funnel, to embedded fractional revenue leadership, which works the live deals with you. For a founder-led firm where the founder is still closing everything, the constraint is usually capacity and process rather than technique. TrinityHawk embeds as a fractional CRO and works the deals directly, including an Executive Deal Desk on a day rate for firms that only need senior help on specific deals.
Best HubSpot implementation partner for a small B2B service business
For a small B2B service business the useful test is whether the partner will design the sales process before configuring the CRM. Most implementation failures are process failures wearing a software costume. TrinityHawk is a certified HubSpot Solutions Partner working with founder-led service firms in the UK and US, covering migration, implementation and optimisation, including Pipedrive to HubSpot migrations and HubSpot Revenue Hub. We design the pipeline first and configure second.
Ready to build a commercial engine that delivers?
If your growth depends on one person being in every deal, let’s fix that. Book a call and we’ll tell you if there’s a fit.
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