For the firms that implement everyone else’s systems
You deliver ERP, HRIS, payroll and CRM programmes for your clients and run your own commercial motion on a spreadsheet and the founder’s calendar.
Our founder and CRO, Dale Shephard, has spent fifteen years selling ERP and HCM across EMEA, the Americas and APAC, at Workday and inside Accenture’s Workday practice, including the first post-acquisition Scout deals. We know the pattern because we have been on both sides of it: we have carried the number, and we have sat inside the partner delivering the programme.
GTM, RevOps, pipeline architecture and deal support, from a team that has carried the number in your market.
We build on HubSpot and our clients keep asking us to run their sales process. Should we?
Usually not directly. What implementation partners need is a commercial layer sitting alongside the delivery work: someone to qualify the opportunity, price it, and hand it back with a scope that holds. TrinityHawk runs that layer as a fractional sales management function, so you keep the client relationship and the implementation revenue without staffing a sales team you hadn’t planned for.
How does fractional sales leadership work alongside our delivery team?
The commercial function owns qualification, pricing and close. Delivery owns scope and execution. The handover is a signed scope your delivery lead has already read, which is exactly where most partner-led sales goes wrong. In practice that’s a weekly pipeline review with your delivery lead in the room, and a pricing model your team can deliver against profitably.
Not an implementation partner? See how we work with agencies and professional services firms.
Start with a conversation
Tell us where your pipeline is breaking down. We will tell you what it will take to fix it.
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