Practical thinking on sales, revenue operations, and what it actually takes to build a commercial engine that scales.
16 articles
Gartner reckon AI agents will outnumber sellers ten to one by 2028, and fewer than 40% of sellers will say it helped. Meanwhile professional services is barely getting cited in AI answers at all. Both of those problems have the same root.
Read articleThe go to market data everyone is quoting says teams are shrinking. It does not say what most founders think it says.
Read articleHubSpot added 7,000 net new customers against a target of 9,000 to 10,000. Here is what proof-of-value buying means for your pilots, your champion and your board-approved deals.
Read articleDeal cycles have stretched by 32%. Here is the 2026 blueprint to eliminate procurement friction and accelerate closing velocity.
Read article60% of VP of Sales hires fail within 18 months. Here is how PE boards use fractional operators to de-risk executive hiring.
Read article94% of B2B enterprise buyers research vendors anonymously on AI engines before booking a demo. Here is how to structure your GTM for the Generative Engine Optimisation era.
Read articleEnterprise procurement has moved past sequential leads. Here is the 2026 RevOps blueprint for multi-stakeholder orchestration.
Read articleEnterprise buyers are AI-informed before your reps ever speak to them. Here is how to evolve your sales discovery playbooks for the Custobot era of algorithmic procurement.
Read articleYour CRM attribution software is lying to you about your pipeline source.
Read articleDiscover why a chaotic CRM can derail your tech exit, how private equity due diligence audits your go-to-market systems architecture, and the frameworks founders need to maximise valuation.
Read articleFor most growing businesses, a fractional sales director delivers the same senior leadership as a full-time hire: strategy, structure, coaching and accountability, at a fraction of the cost and with far less risk.
Read articleIf you are a B2B SaaS founder mapping out a path toward an upcoming series investment, growth equity round, or a strategic exit, your financial metrics only tell half the story.
Read article47% of AI SDR deployments are collapsing within 90 days due to domain destruction. Discover why the 'Toolbox Overload' is failing B2B SaaS and how to build a sustainable, hybrid GTM architecture.
Read articleWhy are B2B SaaS sales stalling when buyers have more information than ever? Discover how the Over-Informed Buyer Paradox is changing mid-2026 GTM strategy and why fractional sales leadership is the antidote.
Read articleYou don't need a law degree. You need to stop making these five completely avoidable errors.
Read articleEvery founder can sell. The problem is they can only sell when they're in the room. Here's why that creates a ceiling — and how to break through it.
Read articleTell us what you are trying to fix. We will tell you honestly which engagement fits and what it will cost.
