Senior sales leadership for your business, without the full-time hire.
Most growing companies hit the same wall. Revenue has plateaued, the founder is still the best salesperson in the building, and the team has no one senior to follow. A full-time sales director would fix it, but at £120k–£150k all-in, plus the risk of getting the hire wrong, it’s a leap most businesses aren’t ready to take.
TrinityHawk’s fractional sales leadership gives you the seasoned leader without the full-time commitment. You get strategy, structure and accountability from someone who has built and run sales teams before, for a fraction of the cost, and none of the hiring risk.
What a fractional sales leader does
Sales strategy: A clear plan for who you target, how you win, and where growth comes from next.
Process and pipeline: A repeatable sales process and a pipeline you can actually forecast.
Team and coaching: Leading, coaching and, where needed, hiring the people who carry your number.
CRM and reporting: The data discipline that turns activity into insight.
Board-level reporting: Straight answers on what's working, what isn't, and what to do about it.
Why fractional, not full-time
A full-time sales director is a six-figure bet you make before you know it’s paid off. A fractional arrangement flips that. You bring in proven leadership on a flexible monthly engagement, scale the involvement up or down as you grow, and see the impact before you ever commit to a permanent hire.
The result is the same thing a good sales director delivers: a predictable pipeline, shorter sales cycles, and a sales function that runs without you in every meeting, at a level of cost and risk that fits where your business is now.
Is this right for you?
Fractional sales leadership tends to be the right call when:
Growth has stalled and you're not sure why.
The founder or MD is still the main person closing deals.
You have salespeople but no one leading them.
You need senior sales experience but can't justify a full-time salary yet.
If two or more of those sound familiar, it’s worth a conversation.
Work with TrinityHawk
We’ve built, fixed and led sales teams across UK SMEs and scale-ups. Fractional sales leadership is what we do, not a sideline. We’ll tell you honestly whether we can help, and what it would take.
Book a free sales review call